May 27, 2025
GRUBSTREET

The best frozen yogurt NYC comeback

May 4, 2023
PATCH

EXCLUSIVE: Butterfield Market Planning Big 'Lex'pansion
The long-time Lexington Avenue specialty store is growing, an owner tells Patch.

November 22, 2021
THE BEET.

Your Guide to a Last Minute Vegan Thanksgiving Feast
Butterfield Market... has delicious prepared Thanksgiving meals that span from traditional to elaborate to vegan or gluten-free.

July 8, 2021
FORBES

It’s Disruptive Experiences, Not Products, That Drive Success In Today’s Market
Butterfield Market is a modest, but excellent example of how a slight change in experience can prompt a dramatic change in a business, and even a category.

August 31, 2020
THE NEW YORK TIMES

An Upper East Side Market With Space to Move
The new market sells produce, groceries, dairy, baked goods and, soon, meat and seafood. But there is a greater emphasis on prepared food to meet a demand that the owners recognize as having become more necessary with the pandemic. They are also geared up for home delivery.

May 5, 2020
FORBES

Butterfield Market: Neighborhood Gourmet Grocer Doing Its Part In The New York City Pandemic
Located a block from Lenox Hill Hospital, Butterfield Market’s co-owner Joelle Obsatz wondered what it could do to assist the overwhelmed hospital workers when the coronavirus pandemic decimated the city.

September 2, 2020
PATCH

Butterfield Market Opens 2nd Upper East Side Location
In a rare pandemic-era success story, Upper East Side institution Butterfield Market opened a second neighborhood shop Wednesday, filling the Madison Avenue space once occupied by Dean & DeLuca.

January 9, 1985
NEW YORK TIMES

At Small Grocery, Service With Smiles
In 1926, before the self-service supermarket had caught on in New York City, an Italian produce vendor opened a small fruit and vegetable stand at Lexington Avenue and 78th Street, eventually expanding it into a grocery called Butterfield.

May 12, 2021
THE SPIRIT

NY’s a Restaurant Town Again
I met Alan when I opened Samantha Restaurant in 1978. My restaurant was located on the corner of 78th St and First Ave. Alan’s market was only a few blocks away. Our common bond was that we both served food primarily to Upper East Siders, but we weren’t competitors.

May 18, 2021
FINANCIAL TIMES

The 50 greatest food stores in the world
Loyal customers head here for the iced French cruller doughnuts (they sell out by noon), fruit tarts and soufflés, as well as freshly baked pizzas. Organic pressed juices, a frozen-yoghurt station and a coffee bar worthy of Italy round this out.

October 12, 2020
FOX 5 NEW YORK

Butterfield Market
The family owned business expanded to Madison Avenue just as the pandemic struck.

August 13, 2021
ALLNY

Where to Enjoy a Great Picnic in New York City
You can choose from prepared foods at the gourmet counter including crab cakes, chicken wings and more elaborate dishes like poached salmon or skirt steak, or stay small with pre-made sandwiches, sushi or salads.